EMU Australia (EMU, pronounced ‘eem-you’) started in Geelong; Australia’s prime wool, cattle and grain country. Just minutes from the world renowned surfing centre Bells Beach, Great Ocean Road, Australia. Where a group of Australian surfers invented the ‘original ugly sheepskin boot’. With typical Aussie ingenuity they developed a product to combat cold feet after winter surfing in one of Australia’s most famous and rugged surfing regions.